The Chamber is pleased to partner with Prime Design Solutions and Innovative Tomato to present a valuable afternoon digital marketing workshop as part of the Bedford County Business Community Showcase: Wednesday, September 20th at the Bedford County Airport. The workshop, entitled Making Content Marketing Work for Your Business begins at 3pm in the Corporate Hangar where lunch will have been served.
Brian Law & Shelley Johannson will walk attendees through what content marketing is, why it matters, how to evaluate where to best invest your efforts, what to expect, and how to do it.
“Content Marketing is the ultimate soft-sell,” said Johannson. “It’s positioning you and your company or organization as experts by providing valuable information to customers and potential customers without “selling.”
Content marketing can include an array of forms, from social media posts to how-to videos and much more, improving a company’s online presence and ideally building brand recognition and loyalty that ultimately leads to successful connections.
The workshop, with value to all businesses and organizations is FREE to Showcase sponsors and exhibitors; $20 for other attendees. RSVP to 814.623.2233 or register online.
The day’s schedule:
9am-11:30am – Student Career Fair
11:00am-12:15pm – Exhibits Open to Business Public
12:30-2:00pm – Networking Luncheon (Speaker TBA)
2:00-3:00pm – Exhibits Open to Business Public
3:00-4:00pm – Afternoon Workshop (Details TBA)
4:30-6:30pm – Networking Mixer featuring Bedford County “Tonight Show”