March 21, 2018 at Bedford County Campus of ACM
12:30 to 1:00 Lunch / 1:00 to 3:00 Training with Robin Imgrund
You have a great product or service, but do you know who your customers are and how to reach them? This session provides a basic overview of marketing, explaining why it is vital to business growth, as well as marketing research and developing marketing strategies is emphasized, along with some discussion of the 4 “Ps” of marketing: Product, Price, Promotion, and Place.
$30 Per Person (or $25 for multiple registrations from one company)
Register by calling 814.623.2233 or Click to Register Online
Meet our ACM Faculty Partner: Robin Imgrund
Robin Imgrund has Bachelor’s degrees in Economics and Accounting with a minor in Business from Frostburg State University along with an MA in Economics from the University of Maryland College Park, where she completed coursework for her Ph.D. in Economics. She worked in New York City for two years after her graduate work, and then pursued her dream of teaching college, starting with two years on faculty at Frostburg State University and then beginning in 1994 at Allegany College of Maryland. Robin was the first full-time faculty member in Pennsylvania for ACM and has helped build the Bedford County Campus and the business programs. In her 24 years at ACM, Robin has taught Economics, Accounting, Marketing, Management, and more, and has offered a variety of trainings through CE and to ACM staff on personal finance. Robin’s 18-year-old twins are seniors at Bedford High School. Her son has been an early college student at ACM, and her daughter will be full-time at ACM next year.